Tony Sanguinetti, Founder & CEO launched the 1st collagen-based liquid beauty supplement in the UK, GOLD COLLAGEN® PURE, expanding the range and the markets over the years and launching then a new brand in 2021 with COLLAGEN SUPERDOSE™ to answer to a change of behaviour in consumers' mind towards a more practical and affordable supplement. In 2021 also consolidated NUTRIJUVINATE® CLINIC and it community of experts available to offer services and share knowledge around nutrition, skincare and wellbeing. Dedicated to producing only high-quality effective products, MINERVA collaborate with renowned universities, gold-standard testing facilities, suppliers and manufacturers to deliver clinically tested and scientifically developed products all made with three fundamental attributes: research, high quality and efficacy.