Founded in 2003, award-winning Snapper Rock UPF50+ Swimwear is a fashion-forward, quality swim and beachwear brand for children and their parents. Designed ‘down-under’ in New Zealand all our swimwear has UPF50+ technology to protect skin from damaging UVA and UVB rays. We are known for our gorgeous array of exclusive prints in the latest styles for children 0-16 years. Our new mix ‘n match Dads’ collection, and timeless UPF50+ pieces for Moms means everyone in the family is now sun-protected.

Snapper Rock is the first UV Swimwear focused company to win the Earnie Award for “Best Swimwear in the USA”. The Earnie Awards recognize outstanding children’s companies for excellence in design. We are honored to have won this award in 2015 and 2016. In 2020, 2018 & 2015 Snapper Rock won the prestigious CRIBSIE Award for “Best Sun-safe Swimwear” as voted by parents.

Snapper Rock complies with strict CPSIA Children’s Product Testing and ARPANSA guidelines for UPF50+ Certification.  We are available in major stores in 54 different countries.