I love designing products for children. It’s so satisfying to make something that meets a need and you know is going to help them in some way. My first-ever design – the front-facing bookcase – was inspired by witnessing my four-year-old daughter’s frustration trying to find a book on a traditional bookcase. Watching Adele I realised how illogical the old-style bookcase was and I was determined to make one that actually made sense to kids.