Our products were developed by an ocean lifeguard with a purpose. We are an industry pioneer - forcing change, not reacting to it. We hold ourselves to the highest standards and have the certifications to prove it including being non-gmo project approved, leaping bunny certified, ewg #1 rated, natural products association certified, made in usa and more. We are committed to education, environmental awareness and sun safety. We have a core team dedicated to creating a positive impact on the world.